Internet Marketing for Real Estate Professionals

Monday, October 22, 2007

 

How long does it take to see the effects of our SEO efforts?

Patience helps you see how your real estate SEO efforts are progressing. Often we make changes like updating content, adding new links to pages and then immediately check Google to see what happened :) Unfortunately it's not an instant world at this point so we have to wait a bit to see what the effects are of what we are doing. If you use some of the tools provided at http://www.seomoz.org/ you will be able to track your progress. Here are some of the results we have encountered on one our websites dedicated to homes in Long Beach.

Term: Long Beach Real Estate Date: Jul 26, 07 Position on Google: Pg 3, Pos. 2
Term: Long Beach Real Estate Date: Aug 23, 07 Position on Google: Pg 2, Pos. 3
Term: Long Beach Real Estate Date: Oct 04, 07 Position on Google: Pg 1, Pos. 8
Term: Long Beach Real Estate Date: Oct 21, 07 Position on Google: Pg 1, Pos. 7

As you can see from being on the 3rd Pg of Google results in July we have now come to be on the first page. In that time we have added extensive new content, have posted on many BLOGs, and continued to improve our internal links on our website. Lots of little changes and some pages have helped us to get to the first page. Our work isn't done (it never seems to be) but if you track your results using some of the great tools out there you can see how you are progressing. Good luck and be patient! :)

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Friday, July 27, 2007

 

4 Ways to See if Your Website is Effective

When we want to improve the results of our real estate seo efforts we have to have something to check their effectiveness. Now there are plenty of tools available that one can pay for. What is more rare is to find a website that offers free tools. In fact we found a site that allows you to check for FREE your real estate seo efforts.

Please remember that Search Engine Optimization(SEO) will not producer instant results. When you focus on seo for your real estate website you will have long term results that will pay off. So this website is a great place to check out your real estate seo process and plan that you are working on.

A great FREE website that we came across is http://www.linkvendor.com/. Now this website is completely free and gives you some great things to monitor your website with. You can check the following with their tools:

  1. Value of a link - Wonder if you should pay a directory for a link from their site? This free tool calculates the value of a link from a website. While I would recommend using it as your only guide it is a nice guideline to keep in mind.
  2. Page Rank Check - This tool allows you to see if what Google is reporting by them is truly the value of your website. Not bad to get a second opinion and sometimes when the Google Page Rank system has issues you will have a nice place to go.
  3. Outbound Links - Tells you how many outbound links that you have. There are other tools for this but this one does a decent job.
  4. Keyword Density - Tells you what percentage a word appears throughout your site and allows you to check the search engines as well. This is nice if you are working on integrating new words into your SEO work.


There are other tools on this site. It is FREE and the guy does a tremendous amount of work on it. Check it out and we hope that it helps you improve the performance on your website. Once again the address is http://www.linkvendor.com/.

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