If you are focusing or at least are running pay per click ads for your real estate website you want to make sure that you are focusing on always running the right ad. So how can you do this? Well there is a way to make sure that your real estate pay per click ads are fine tuned and operating at the best of their abilities. We walk about a great website today of http://www.splittester.com/. This website is completely FREE and in fact tells you which ad it recommends that you run.

This post is about running ads on Google Adwords and works with their system. It may also help you with your MSN or Yahoo campaigns but the site has been designed for Google.

The great thing that I always like about the Internet is the ability to test an ad's effectiveness. In fact the greatest part is that you can test the effectiveness immediately. Now especially in pay per click advertising you want to make sure you are only spending on ads that you want to.

Hopefully everyone is always running two ads at a time. With Google Adwords you can run different ad variations for the same set of keywords. I always recommend to friends and co-workers to run two ads as Google will run the ad that it deems is the most relevant. They determine this by judging based on the CTR (Click Through Rate). This is simply (number of times the ad is shows)\(number of times the ad has been clicked). As the ads run the one with the higher click through rate will be shown more often. It is hard to judge just by this number which is the better ad. Now since we always want the best chance at success we want to always be testing new messages. If you can get a CTR rate above 1% you are on your way. It is not uncommon for us to have some of our ads have CTR rates above 15% or 17% it just depends on the words and the ad that is running.

A great site http://www.splittester.com/ helps you judge the effectiveness of your ads. This site was created by Perry Marshall and if you have not had a chance to read any of his books on Google I would highly recommend them. I hope this site helps everyone judge the effectiveness of their ads!

Labels: paid ads, pay per click, PPC Campaigns, real estate internet marketing solution, real estate marketing online, real estate pay per click

So why would you want to increase your click through rate? Well it means that more people find your ad compelling and want to see what you have to offer. There is nothing better than increasing your click through rate on the ads you run on Google, MSN, or Yahoo. So we thought we would put some of our favorite ways to increase the click through rate.

1. Use the keyword that you are advertising on in the title of the ad. For instance if you want to advertise on the word "San Diego Condos". Make sure this shows up in the title. It could be as simple as "All San Diego Condos".
2. Use the key word in the domain name. Users on search engines and the search engines themselves reward for the word you are advertising on appearing multiple times within the ad. So in our above example if our domain was www.LovelySanDiegoCondos.com that would be fantastic. The user would see the word they typed in multiple times in your ad. Remember you don't have to have a separate website just a domain name that points to the landing page on your website that you want it to go to. You can pick up more domain names at www.TopAgentDomains.com. Now you don't have to have a domain name for every keyword but for the top 5 or 10 you want to dominate in we highly recommend it.
3. Make sure all your ads tell the user the benefit of going to your website not just a feature. For example a feature would be FREE MLS. The benefit would be "See all available homes without signing up". Remember it is about them not us.

We hope these three tips help you increase the performance of your ads today. Good luck on the Internet!

Labels: Google Adwords, msn, paid ads, pay per click, PPC Campaigns, Yahoo

It is always amazing when people say "I have the perfect ad, can't get any better, no way, no how, never going to happen." Now this could very well be the case but then you ask that person how do they know and they have no idea they just say they do.

Luckily if you advertise with Google Adwords they give you an option that allows you to run two ads at the time same for the same set of key words. Now the ads aren't literally running at the same time but what Google does is alternate them. Google keeps doing this until it determines which is the better ad. Now since Google is a system and not a person it judges your ad based on the number of times that someone clicks on it. The more people click the more that Google determines that this ad is "more effective". Now we always say you should double check things. There is a fantastic website that allows you to do just that. In fact it will even tell you which ad it feels is the better ad.

You can visit this website at www.splittester.com. This website is 100% free and gives you a great tip on how to make sure that your ads are performing at their best.

Just make sure that you always have two ads running at all times and you can make sure that you always have the best ad running. When one starts to fall too far behind in performance check it out against splittester.com. If it agrees with Google sounds like you need to delete the ad and write another one to take its place! Good luck and happy ad writing!

Labels: advertising, Google, Google Adwords, paid ads, pay per click, SEO