Internet Marketing for Real Estate Professionals

Friday, July 13, 2007

 

5 Tips to create inbound links

In order to maximize your search engine optimization strategy for your real estate website you will want to have other wesbites link to your website. Increasing your inbound links is a way to increase your organic results in the search engines which will help in your overal search engine optimization strategy so you can generate more leads.

This sounds simple in principle, but it often seems difficult to know where to start to get websites to link to yours. Here are a few ideas:

  1. Directory Links - There are some wonderful real estate directories out there, like www.realestateabc.com and others where you can pay a nominal fee to have a link to your website placed on their site. We get traffic every month from www.realestateabc.com and others.
  2. Recriprocal Links - This meams to "trade" links with sites. If you link to them, then they will link to you. Make sure to keep within the same industry for maxmium impact. The effectivness of these links is steadily declining, but it can still help.
  3. BLOG Posts - Posting on BLOG forums demonstrates your expertise. Often your profile on the BLOG shows about you and a link to your website!
  4. Press Releases - Sending out press releases online can be a powerful medium. It gets your information out there and often they will want to say more about the author with a link to your website. Try http://www.prweb.com for your press releases online.
  5. Community Websites - Participate in community websites where they feature additional information about those who participate. A great example of a site that started as a real estate BLOG but has a local area is www.ActiveRain.com which has a site www.localism.com where your posts about areas are read by consumers!

Try these 5 tips and watch your success in the search engines!

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