As you are developing content for both your BLOG and your real estate website, think about what visitors are looking for in relationship to the time frame that they may be looking. A wonderful post on the Real Estate Tomato brought up how you can take a look at the relationship of terms someone is searching for to the time frame that they are willing to purchase in. Here are some highlights derived from their post that were arrived at by Cydee Haydon:

• Blogging about a large area like a city (Tampa Bay was used as her example) - resulted in buyers who were 12-24 months out.
• Blogging about a city within Tampa, like Clearwater she was able to get buyers in the 12 months and under time frame
• Blogging about a neighborhood or condo complex like SandPearl she was able to get buyers from 1-6 months out.

If you think about how someone does research for real estate on the internet this makes alot of sense!!! This type of data has occured in our websites as well. As people search for the Long Beach real estate they can be on a longer time frame, but if they request a specific building like 1400 Ocean Blvd they have already become familiar with the city of Long Beach and now know they want downtown long beach area and preferrably a specific building.

So have fun creating content for your BLOGs and your websites that bring in clients of all time frame.

Labels: content, real estate blog, real estate marketing