As you are adding to your web presence, it is important that when you do add content that it is viewed by as many people as possible. Here are 5 tips to increase your page visibility:

1. Focused Content - Don't try to accomplish too much in 1 page. When you write a page concentrate on a particular topic (like california first time buyers, or condos in Long Beach) so the meaning of your page will be clear to visitors and to the search engines.
2. PPC Ad - Create a PPC ad on Google and Yahoo and direct it to your page. A nice targeted group of words and phrases can bring that traffic you are looking for.
3. Site Map - Make sure to update your site map to reflect that you have added a new page. Optimally you will have physical HTML page as for a sitemap as well as an XML sitemap. Keeping this up to date will help your the spiders to see you regularly update your website and bring them back more often :)
4. BLOG Post - As are are all BLOGGING, put up a blog post providing a snippet of information about your new page. Maybe it is about a new loft development or a new loan program, whatever it is, give a hint about it on your blog and link back to your website!
5. Internal Linking - Hopefully the content you are creating is somewhat related to other areas within your website. Link from one of your other pages in your website (optimally one that is indexed already) and link to your new page!

Following these 5 tips everytime you ad new content will belp increase the visibility of your new pages. With powerful Calls to Action, you will be able to quickly get some contacts out of those new pages ! Good luck.

Labels: BLOG, Google, PPC Campaigns, real estate blog, Sitemap, xml, Yahoo

So why would you want to increase your click through rate? Well it means that more people find your ad compelling and want to see what you have to offer. There is nothing better than increasing your click through rate on the ads you run on Google, MSN, or Yahoo. So we thought we would put some of our favorite ways to increase the click through rate.

1. Use the keyword that you are advertising on in the title of the ad. For instance if you want to advertise on the word "San Diego Condos". Make sure this shows up in the title. It could be as simple as "All San Diego Condos".
2. Use the key word in the domain name. Users on search engines and the search engines themselves reward for the word you are advertising on appearing multiple times within the ad. So in our above example if our domain was www.LovelySanDiegoCondos.com that would be fantastic. The user would see the word they typed in multiple times in your ad. Remember you don't have to have a separate website just a domain name that points to the landing page on your website that you want it to go to. You can pick up more domain names at www.TopAgentDomains.com. Now you don't have to have a domain name for every keyword but for the top 5 or 10 you want to dominate in we highly recommend it.
3. Make sure all your ads tell the user the benefit of going to your website not just a feature. For example a feature would be FREE MLS. The benefit would be "See all available homes without signing up". Remember it is about them not us.

We hope these three tips help you increase the performance of your ads today. Good luck on the Internet!

Labels: Google Adwords, msn, paid ads, pay per click, PPC Campaigns, Yahoo

In order for you to succeed with your SEO efforts, you will want as many of your pages visible to Google, Yahoo, MSN and the other search engines as possible! Now, you have probably read that the search engines have "spiders" constantly searching the web for new pages, but they won't always get to all of the pages on your website. So...how do you ensure that the search engines see more of your web pages?

Answer: Create a Sitemap

Creating a Sitemap using FREE tools can help the search engines see over 90% of your website! This little used feature will give your website more exposure in the search engines, because more of your pages are visible to them!

A wonderful Free Tool to create your site map is http://www.xml-sitemaps.com/ . By simply inputting your web address you can create your FREE XML Sitemap.

Once you complete your Sitemap, you will want to upload it to Google's Web Master Tools, or to Yahoo's Site Explorer! Getting your web pages visible using the Sitemap will get you maximum impact for your SEO efforts as a Realtor!

Labels: Google, Google Webmaster Tools, SEO, Sitemap, Yahoo, Yahoo Site Explorer