Internet Marketing for Real Estate Professionals
Thursday, October 18, 2007
5 Tips to Increase Page Visibility
As you are adding to your web presence, it is important that when you do add content that it is viewed by as many people as possible. Here are
5 tips to increase your page visibility:
- Focused Content - Don't try to accomplish too much in 1 page. When you write a page concentrate on a particular topic (like california first time buyers, or condos in Long Beach) so the meaning of your page will be clear to visitors and to the search engines.
- PPC Ad - Create a PPC ad on Google and Yahoo and direct it to your page. A nice targeted group of words and phrases can bring that traffic you are looking for.
- Site Map - Make sure to update your site map to reflect that you have added a new page. Optimally you will have physical HTML page as for a sitemap as well as an XML sitemap. Keeping this up to date will help your the spiders to see you regularly update your website and bring them back more often :)
- BLOG Post - As are are all BLOGGING, put up a blog post providing a snippet of information about your new page. Maybe it is about a new loft development or a new loan program, whatever it is, give a hint about it on your blog and link back to your website!
- Internal Linking - Hopefully the content you are creating is somewhat related to other areas within your website. Link from one of your other pages in your website (optimally one that is indexed already) and link to your new page!
Following these 5 tips everytime you ad new content will belp increase the visibility of your new pages. With powerful Calls to Action, you will be able to quickly get some contacts out of those new pages ! Good luck.
Labels: BLOG, Google, PPC Campaigns, real estate blog, Sitemap, xml, Yahoo
Wednesday, July 25, 2007
3 Tips to Improve Your Search Results by Google!
Succeeding in organic results in
Google, may be time consuming but it doesn't have to be a total mystery! Google, has a wonderful
webmaster center where you can learn many of the tips to succeed. Now...hold on....you are saying "I am not a webmaster, I am a real estate agent", that's ok! These tips can be passed on to your webmaster (because they don't always know what to do) and many of them you can do yourself!
- Submit your site to Google -sounds obvious, but I know many who forget or just don't know how. - http://www.google.com/addurl.html.
- Sitemap - Put a simple page on your website that points to places within your website that you would like people to know about.
- Quality Content - Make sure your content is original and is focused on a particular subject area. Remember these pages are for humans to read, not search engines :)
These are just 3 small tips to think about, but Google actually has put up an excellent page on webmaster guidelines that states what to do and definitely what not to do so you can be successful with your real estate internet marketing.
Labels: Google Webmaster Tools, real estate internet marketing, Sitemap, webmaster guidelines
Thursday, July 5, 2007
SEO Efforts with a Sitemap = Success in Search Engines
In order for you to succeed with your
SEO efforts, you will want as many of your pages visible to
Google,
Yahoo,
MSN and the other search engines as possible! Now, you have probably read that the search engines have "spiders" constantly searching the web for new pages, but they won't always get to all of the pages on your website.
So...how do you ensure that the search engines see more of your web pages?Answer:
Create a SitemapCreating a
Sitemap using
FREE tools can help the search engines see over 90% of your website! This little used feature will give your website more exposure in the search engines, because more of your pages are visible to them!
A wonderful Free Tool to create your site map is
http://www.xml-sitemaps.com/ . By simply inputting your web address you can create your FREE XML Sitemap.
Once you complete your Sitemap, you will want to upload it to
Google's Web Master Tools, or to
Yahoo's Site Explorer! Getting your web pages visible using the Sitemap will get you maximum impact for your SEO efforts as a Realtor!
Labels: Google, Google Webmaster Tools, SEO, Sitemap, Yahoo, Yahoo Site Explorer

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