As you are adding to your web presence, it is important that when you do add content that it is viewed by as many people as possible. Here are 5 tips to increase your page visibility:

1. Focused Content - Don't try to accomplish too much in 1 page. When you write a page concentrate on a particular topic (like california first time buyers, or condos in Long Beach) so the meaning of your page will be clear to visitors and to the search engines.
2. PPC Ad - Create a PPC ad on Google and Yahoo and direct it to your page. A nice targeted group of words and phrases can bring that traffic you are looking for.
3. Site Map - Make sure to update your site map to reflect that you have added a new page. Optimally you will have physical HTML page as for a sitemap as well as an XML sitemap. Keeping this up to date will help your the spiders to see you regularly update your website and bring them back more often :)
4. BLOG Post - As are are all BLOGGING, put up a blog post providing a snippet of information about your new page. Maybe it is about a new loft development or a new loan program, whatever it is, give a hint about it on your blog and link back to your website!
5. Internal Linking - Hopefully the content you are creating is somewhat related to other areas within your website. Link from one of your other pages in your website (optimally one that is indexed already) and link to your new page!

Following these 5 tips everytime you ad new content will belp increase the visibility of your new pages. With powerful Calls to Action, you will be able to quickly get some contacts out of those new pages ! Good luck.

Labels: BLOG, Google, PPC Campaigns, real estate blog, Sitemap, xml, Yahoo

Labels: Google, Google Adwords, google analytics, google pay per click, Google Webmaster Tools, pay per click, real estate pay per click

Google is by far the leader in traffic online for searches, so it is helpful to know how they are looking at pages and what they are up to. They actually provide a wonderful BLOG for webmasters so you can keep up to date on changes and make sure that you aren't going to fall into the Penalty Box!

http://googlewebmastercentral.blogspot.com/

Some of the posts are a bit more on the technical side, but please feel free to read through the ones that are of interest to you as there are some helpful posts. Enjoy!

Labels: BLOG, Google, real estate search engine optimization

If you have a Google (R) adwords account we hope that you have logged in to it in the last several days. What you noticed is a message announcing a change to how Google will determine which ads appear above the search results. So what did they do and most importantly how will this affect you and your ads.

1. The maximum price you are willing to pay for a click will now count! - This is known as Max CPC. Prior to this change your Max CPC did not affect (directly) where you were in the placement. It related only in comparison with your competitors. So the higher you are willing to pay for a click will now add greater weight to were you are placed. You will still only pay more than the person below you and won't necessarily pay your max. You will also never be charged more than your Max CPC.
2. Quality Score still matters the most - This is the secret Google formula. They determine a quality score for your ad. Hint though the better your CTR (Click Through Rate) the better your quality score is going to be. So even if you are willing to outspend all of your competitors if you can't write a quality ad you still will not be placed above them.

So now you can have better control to get the top spot. Now just because you can get the top spot doesn't always mean you should get it. Remember you have a greater likely hood to get more clicks at the top although sometimes it isn't the quality that you would want. There are many times where spot 3-6 are 50% less or more than the top spot and generate you quality traffic and more important customers who are willing to purchase. Keep that in mind as you make changes to your Google Adwords accounts. Good luck and may you achieve your results!

Labels: Google, Google Adwords, google search, Google Webmaster Tools, keywords, real estate pay per click

In order for you to succeed with your SEO efforts, you will want as many of your pages visible to Google, Yahoo, MSN and the other search engines as possible! Now, you have probably read that the search engines have "spiders" constantly searching the web for new pages, but they won't always get to all of the pages on your website. So...how do you ensure that the search engines see more of your web pages?

Answer: Create a Sitemap

Creating a Sitemap using FREE tools can help the search engines see over 90% of your website! This little used feature will give your website more exposure in the search engines, because more of your pages are visible to them!

A wonderful Free Tool to create your site map is http://www.xml-sitemaps.com/ . By simply inputting your web address you can create your FREE XML Sitemap.

Once you complete your Sitemap, you will want to upload it to Google's Web Master Tools, or to Yahoo's Site Explorer! Getting your web pages visible using the Sitemap will get you maximum impact for your SEO efforts as a Realtor!

Labels: Google, Google Webmaster Tools, SEO, Sitemap, Yahoo, Yahoo Site Explorer

It is always amazing when people say "I have the perfect ad, can't get any better, no way, no how, never going to happen." Now this could very well be the case but then you ask that person how do they know and they have no idea they just say they do.

Luckily if you advertise with Google Adwords they give you an option that allows you to run two ads at the time same for the same set of key words. Now the ads aren't literally running at the same time but what Google does is alternate them. Google keeps doing this until it determines which is the better ad. Now since Google is a system and not a person it judges your ad based on the number of times that someone clicks on it. The more people click the more that Google determines that this ad is "more effective". Now we always say you should double check things. There is a fantastic website that allows you to do just that. In fact it will even tell you which ad it feels is the better ad.

You can visit this website at www.splittester.com. This website is 100% free and gives you a great tip on how to make sure that your ads are performing at their best.

Just make sure that you always have two ads running at all times and you can make sure that you always have the best ad running. When one starts to fall too far behind in performance check it out against splittester.com. If it agrees with Google sounds like you need to delete the ad and write another one to take its place! Good luck and happy ad writing!

Labels: advertising, Google, Google Adwords, paid ads, pay per click, SEO