Have you ever tried to change how your domain name is displayed in your ads? Hopefully you have tested out different methods and different display types with your domain name in your Google Pay Per Click ads. A better question might be why even try? The main reason you try different ads is to appeal to different people and see which one tests better giving you the best results. I thought today we would go over different ways to use your domain name in your Google Adwords Ads. Remember you 35 characters for display.

1. www.LovelySantaMonicaCondos.com - Try capitalizing the different words in your domain name and see what effect that has. This happens to be our favorite.
2. www.lovelysantamonicacondos.com - all lower case may appeal to some as well so it is good to try it in different ways.
3. LovelySantaMonicaCondos.com - remove the www. It is not required for Google to have it and if someone typed in your address without the www most web browsers resolve this automatically.
4. LovelySantaMonicaCondos.com/BuyNow - use a word or phrase after the slash. You don't have to have the directory on your website but it will attract the potential visitors attention.
5. www.lovelySantaMonicacondos.com - capitalizing just the city that you work in is also a great way to attract the users attention.

I always recommend testing two different displays of the same domain name or URL when you are running ads. If you have a greater CTR(Click Through Rate) when you have a different display format of your domain name then you have a winner on your hands! Good luck and enjoy success online.

Labels: google pay per click, pay per click