Internet Marketing for Real Estate Professionals

Monday, September 10, 2007

 

Avoid the Google Content Network - At least at first

I find that when everyone gets started on Google and advertising with Google PPC (Pay Per Click) they either leave all the check boxes checked or start checking as many boxes as possible. This can make your first campaigns not as effective and can make them very costly to you. I want to make sure that you avoid the hard times of advertising on Google and make sure that you get the results that you desire. One setting that I encourage people (read into that tell them) to turn off when they get started is advertising on the Google Content Network.
The settings by default encourage you to advertise on the content network. Now don't get me wrong there is nothing wrong with the Google content network it is just a different kind of ad that you would want to run on it.
Think of it this way. The Google Content network is literally thousands upon thousands of websites that run Google Ads. So a user may be reading an article on say the New York times on real estate and they might also see an ad for real estate. So this potential buyer is not looking for real estate info exactly they are reading an article. Your ad would have to make them not want to read the article anymore and visit your website or page instead. This is possible and there can be great traffic to be found on the content network but you shouldn't start there. You should start with only Google Search and I like the Search Network as well. That means your ads will be shown when someone is searching Google or one of their affiliate search engines. These are potential buyers that are seeking information out and these are the ones that you want to attract first as they already show a willingness to look for your information.
So when you are just getting your first Google PPC (Pay Per Click) campaigns started start with just Google and their search partners and stay of the content network until you determine how things are working. Good luck!

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Wednesday, September 5, 2007

 

Keep Track of the Blogs you Like with RSS Readers

RSS Readers

You don't have to have to book mark all of your favorite BLOGs and have to go back daily to check them right? You don't have to! Using an RSS reader you can subscribe to BLOGs and keep up to date as easily as checking your e-mail.

RSS is defined as Rich Site Summary or it's most popular - Really Simple Syndication.

RSS feeds have been in existence for a number of years, but now are finally hitting mainstream. If you have a BLOG, then most tools, easily allow your BLOG to be picked up by an RSS reader. As many of you may be new to finding RSS feeds, we thought it might be helpful to point out a few RSS Readers so you can make it an enjoyable experience keeping track of your Favorite BLOGs.

Google Reader - A wonderful FREE tool so you can keep track of the RSS feeds that are of interest to you. You can add it to your Google Account so you can check in like you were checking your e-mail.

NewsGator - They have a FREE version as well so you can sign-in and start using their powerful tool.

BlogLines - Create a personal web page easily that is updated with the news sources that are of interest to you.

Have fun adding your favorite BLOGs. Sign up for our real estate BLOG dedicated to the Long Beach real estate market - www.LongBeachHomeBlog.com

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Saturday, September 1, 2007

 

Google Webmaster BLOG Can Help!

Google is by far the leader in traffic online for searches, so it is helpful to know how they are looking at pages and what they are up to. They actually provide a wonderful BLOG for webmasters so you can keep up to date on changes and make sure that you aren't going to fall into the Penalty Box!

http://googlewebmastercentral.blogspot.com/

Some of the posts are a bit more on the technical side, but please feel free to read through the ones that are of interest to you as there are some helpful posts. Enjoy!

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