Internet Marketing for Real Estate Professionals
Monday, July 23, 2007
Guarantee You Always Run the Right Ad on Google?
If you are focusing or at least are running pay per click ads for your real estate website you want to make sure that you are focusing on always running the right ad. So how can you do this? Well there is a way to make sure that your real estate pay per click ads are fine tuned and operating at the best of their abilities. We walk about a great website today of http://www.splittester.com/. This website is completely FREE and in fact tells you which ad it recommends that you run.
This post is about running ads on Google Adwords and works with their system. It may also help you with your MSN or Yahoo campaigns but the site has been designed for Google.
The great thing that I always like about the Internet is the ability to test an ad's effectiveness. In fact the greatest part is that you can test the effectiveness immediately. Now especially in pay per click advertising you want to make sure you are only spending on ads that you want to.
Hopefully everyone is always running two ads at a time. With Google Adwords you can run different ad variations for the same set of keywords. I always recommend to friends and co-workers to run two ads as Google will run the ad that it deems is the most relevant. They determine this by judging based on the CTR (Click Through Rate). This is simply (number of times the ad is shows)\(number of times the ad has been clicked). As the ads run the one with the higher click through rate will be shown more often. It is hard to judge just by this number which is the better ad. Now since we always want the best chance at success we want to always be testing new messages. If you can get a CTR rate above 1% you are on your way. It is not uncommon for us to have some of our ads have CTR rates above 15% or 17% it just depends on the words and the ad that is running.
A great site http://www.splittester.com/ helps you judge the effectiveness of your ads. This site was created by Perry Marshall and if you have not had a chance to read any of his books on Google I would highly recommend them. I hope this site helps everyone judge the effectiveness of their ads!
This post is about running ads on Google Adwords and works with their system. It may also help you with your MSN or Yahoo campaigns but the site has been designed for Google.
The great thing that I always like about the Internet is the ability to test an ad's effectiveness. In fact the greatest part is that you can test the effectiveness immediately. Now especially in pay per click advertising you want to make sure you are only spending on ads that you want to.
Hopefully everyone is always running two ads at a time. With Google Adwords you can run different ad variations for the same set of keywords. I always recommend to friends and co-workers to run two ads as Google will run the ad that it deems is the most relevant. They determine this by judging based on the CTR (Click Through Rate). This is simply (number of times the ad is shows)\(number of times the ad has been clicked). As the ads run the one with the higher click through rate will be shown more often. It is hard to judge just by this number which is the better ad. Now since we always want the best chance at success we want to always be testing new messages. If you can get a CTR rate above 1% you are on your way. It is not uncommon for us to have some of our ads have CTR rates above 15% or 17% it just depends on the words and the ad that is running.
A great site http://www.splittester.com/ helps you judge the effectiveness of your ads. This site was created by Perry Marshall and if you have not had a chance to read any of his books on Google I would highly recommend them. I hope this site helps everyone judge the effectiveness of their ads!
Labels: paid ads, pay per click, PPC Campaigns, real estate internet marketing solution, real estate marketing online, real estate pay per click
Subscribe to Posts [Atom]