It is always amazing when people say "I have the perfect ad, can't get any better, no way, no how, never going to happen." Now this could very well be the case but then you ask that person how do they know and they have no idea they just say they do.
Luckily if you advertise with Google Adwords they give you an option that allows you to run two ads at the time same for the same set of key words. Now the ads aren't literally running at the same time but what Google does is alternate them. Google keeps doing this until it determines which is the better ad. Now since Google is a system and not a person it judges your ad based on the number of times that someone clicks on it. The more people click the more that Google determines that this ad is "more effective". Now we always say you should double check things. There is a fantastic website that allows you to do just that. In fact it will even tell you which ad it feels is the better ad.
You can visit this website at www.splittester.com
. This website is 100% free and gives you a great tip on how to make sure that your ads are performing at their best.
Just make sure that you always have two ads running at all times and you can make sure that you always have the best ad running. When one starts to fall too far behind in performance check it out against splittester.com. If it agrees with Google sounds like you need to delete the ad and write another one to take its place! Good luck and happy ad writing!
Labels: advertising, Google, Google Adwords, paid ads, pay per click, SEO