Internet Marketing for Real Estate Professionals

Tuesday, July 10, 2007


5 Reasons to choose a Real Estate Internet Marketing Solution

Often times we get people asking us about different Internet Marketing Solutions for Real Estate Agents. There are 100's if not thousands of choices out there. The hard part is determining which one is going to work for you. We can say with near 100% accuracy that every company, firm, or individual that approaches you about their solution will have a testimonial on how their package has worked for one of their clients. They key is will it work for you! So in order to determine what is the best real estate Internet marketing solution we thought we would give you the 5 things we recommend you look for in a solution so you can determine if it is going to be a good fit.

  1. Will you use it - This is the biggest reason to reason not to purchase a tool. If you can't see yourself using it the way you are being told to you it is probably not the tool for you. Remember to ask questions about if the marketing solution can be used a different way in a successful manner. If you are told yes ask to speak to those agents who are using it.

  2. What is the ROI (Return on Investment) - If this question cannot be answered or you get answers like "It is about branding" or "It all depends" then we would recommend shying away from it. Agents who have read our e-book (which is free) and is available at see returns on investment from 8 to 17 times return. Most agents who take our recommendations in the FREE courses we provide average at least a 10 times return on money they spent.

  3. Ability to cancel at any time - Any tool that you buy should allow you to cancel at any time. This means the person is confident in the product that they provide. They should provide you with a Guarantee on how it will work if they don't allow you to cancel.

  4. The person selling it should have used it - It is always preferred if the person selling it to you has used it and successfully so that they can show you how to do it right.

  5. They support it - If there is no support, either online, phone, or in person we would recommend not signing up for the product. If they just give you a box of software and tell you to go at it be wary. They should at least have a comprehensive online help to make sure you can get started.

While we didn't put it in our list we recommend speaking to other agents about how the real estate Internet marketing solution you are about to choose has worked out for them. Ask them to tell you what they don't like about it, what their problems have been, and if they are still a client and why. Remember it's your money and spend it wisely. You can often find many free sources of help or very inexpensive help. Also know that there are some great tools out there and if you use them as instructed, believe they will work, and do how you are recommend you can make it work if it fits your personality! Good luck and if you have questions don't hesitate to write them and we will see what we can do!

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